A Brand From Korea, Style Cards & Offers - Wonder Shuffle
1
0
0
0
Post Archive Faction (PAF) is a Korean clothing brand that's been on the upswing ever since musician Kendrick Lamar wore one of its puffer jackets during the company's start in 2018.
The brand was once thought of as an unconventional outdoorsy men's brand, but the label (founded by designer Dongjoon Lim) has been extending its reach and even venturing into women's fashion.
Shortlisted for an LVMH design prize in 2021, PAF is seen as experimental in design (you can glimpse nods to futurism and naturalism) but they are going more mainstream, being found on stockist lists throughout the world and collaborating with the likes of ON Running shoes.
Visit their site or check out some lovely looks below.
A Brand From Korea
30 Dasan-ro 20-gil, Jung District, Seoul, South Korea
IMAGES
Post Archive Faction / Official Site
