Young and savvy shoppers looking for attractive local brands and deals flock to Hannam - and its warren of fun shops and yummy restaurants.
When we were there bangs, leggings and short shorts or pleated short skirts were of the moment - as was plastic surgery evidenced by the face bandages worn by young Asian tourists that weren't going to miss out due to a bruise or two.
Here everyone is showing off their shopping bags, which are emblazoned with the logo-ed likes of Grove, Merdi Mercredi, Glowny, Kwani, Blue Elephant, Vert and Amidi.
We found ourselves with holding on to a couple of bags of our own. Here are a few of our favorite shops and restaurants in the area:
* Anoetic - cozy femme fashion;
* Rockfish Weatherwear - your pick, ballerina- or boxer-inspired, the cutest sneaker, shoes and outwear needs;
* Understanding - edgy Korean fashion;
* MARGESHERWOOD - a popular Korean label with a twinge of cowboy grunge;
* Grove - a wardobe sprucer-upper;
* Musee - drop in for minimal, yet modern looks;
* Sienne - cuteness on display; and
* Maison Marais - Paris-like looks.
20 Itaewon-ro 42-gil, Yongsan District, Seoul, South Korea
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