The popularity of the brick-and-mortar men’s shop may have gone the way of the past, but here are some of my current online and in-store go-tos for laid-back surfer chic. 

Versani - A pretty cool jewelry store for all on New York’s Mercer Street. My silver wedding band - encircled with small black diamonds – is from here, as is another ring with fleur-de-lis engravings. (https://versani.com)

Miansai - An online store with a presence on Crosby Street in Manhattan. Miansai is attempting a modern take on men’s jewelry with very clean ring, necklace and bracelet designs. I own leather bracelets from here as well as another treasure: a necklace with a palm tree pendant. (https://www.miansai.com)

Outerknown - An online brand, started by surfer Kelly Slater, with a shop on Prince Street in NYC. Outerknown makes casual and sustainable clothes for all. It’s laidback fashion with surfing undertones and a California-esque feel. I like their beachy aesthetic. Half of my wardrobe right now is from Outerknown. Some of my purchases: pants, bathing suits, T-shirts, outerwear jackets and their famous twill Blanket Shirt. (https://www.outerknown.com)

Faherty - If you want an upgrade on J Crew, you should take a look. Started by two brothers, Faherty is a casual fashion brand with an elevated mix of preppy and boho chic looks. Located in over 25 states. (https://fahertybrand.com)

Taylor Stitch - A head-to-toe online men’s shop with locations in San Francisco. The fashion is somewhat casual and age appropriate, designed for men, not kids. I’ve purchased different pieces from here. All good quality and they fit well. (https://www.taylorstitch.com)

Huckberry - An e-com men’s department store, curating a good selection of bags, clothes and shoes. They also position themselves well as a lifestyle brand, blending magazine-like stories and style together in their ads, emails and website pages. (https://huckberry.com)

Buck Mason - An online purveyor of men’s goods with in-person outfits in Chicago, Charleston, New York and Los Angeles. Like Taylor Stitch, they’re known for everyday quality wear - T-shirts, pants, shirts, button downs, outerwear jackets and sweaters. Their cuts are good. The clothes fit nicely. (https://www.buckmason.com)

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Buck Mason / Official Site