Shopping in Seoul is all about the back alleys. And once you find a good one, you can just weave and bop about and have so much fun! The main drag is for tourists, not travelers, and while you don’t need to actively avoid it, you will soon realize that all the gems are hiding in plain sight in the myriad of interwoven back streets. There is food, coffee, accessories, style and, fashion!

Here's a pin to start your exploration of the back alleys!

If you don’t know where to start, here’s a good reference point to begin your journey. I always stock up on hair clips and barrettes for friends back home. www.apportion.co.kr.

Enjoy!