Born in Shanghai, raised in Hong Kong, Grace Choi was a fashion model before starting her own production company to organize fashion shows and events.

In 2012, she decided to launch her own fashion brand called Yi-ming — a label that focuses on Asian-influenced cocktail dress designs.

We asked Grace what women should look for when purchasing qipao, and if there were any rules or protocols for wearing one.

We share these rules with you as they have become universal rules to us when buying dresses of any style.

And one other tip - when I wanted to order one of her designs site-unseen, she asked for me to give her my jeans measurement. And the result, fit like a glove!

When purchasing a qipao a woman should think about?

Answered Grace:

"A. The fit — Is it too tight or too loose?;

"B. The cut — Does the cutting cover your weaknesses and show your strengths;

"C. The fabric — Is it stretchy? Is it comfortable?; and

D. The color — Does the color match your skin tone?"

"People equate a qipao with tradition and elegance," Grace added.

"If you choose the wrong one, it might make you look very old-fashioned or old without showing the elegant side of you.

"Qipaos are great for weddings, galas, and special ceremonies, but my designs can also be worn to work, holiday events, dinner parties, and the like.

"I hope you enjoy them as much as I do!"

About Yi-ming:

Through its insistence on consistency and quality, Yi-ming has transported the tailored Asian aesthetic to another time and place, and forged a dramatic cross-cultural style.

Yi-ming celebrates the creation of beautiful clothes that appeal to all ages and ethnicities. It offers stylish, high-quality products as well as inviting the consumer to experience the history and philosophy behind them – a dedication to innovation and exotic imagery.

Yi-ming’s collection is available in online stores and several boutiques in Hong Kong.

FOR MORE INFORMATION

https://www.yi-ming.asia

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Grace Choi and Yi-ming